After a great deal of hard work for everyone here at Cusheen behind the scenes, we’re ecstatic to be able to announce that our rebrand has officially begun!
We’ve already started introducing the new Splesh name to our existing products, rolling it out onto our packaging, our website, and onto our social media channels, but there’s still much more to come and a long way to go before we’ll be satisfied.
It wasn’t an easy decision for us to rebrand - we know just how much our customers love the Cusheen name; it’s a name that’s served us well for many years, and we love it too. All the same, it is time for a change, and not one that’s just a new coat of paint either.
We want to create an all-new brand that’s a go-to for hygiene and cleaning across your entire home - not just your toilet roll holder. A brand that has everything you could ever need for a shining, sparkling home; all with eco-friendliness and sustainability at the top of the priority list and that new brand is Splesh.
While it is true that the existing Cusheen brand could have taken some of our ambitions on, we felt that - given how total a reinvention of who we are and what we do our plans represent - the only natural way for us to move forward was under a new banner; a banner that our customers can rely on and trust to help make every household chore just that little bit brighter.
Things are already changing as you’ve seen across our website and possibly on the packaging of your most recent orders, but those are just the first steps of our wider plan to be the market’s number one choice for all things hygiene. 2022 is going to be a very exciting year, and we can’t wait to show you all even more of what our whole team has worked so hard on these past few months.